TLDR: SJL Educational Consultants hired Josie to improve their website and overall online presence. The project involved a website platform transition, content workshops, new logo and branding colors.
Client Introduction
A small consulting company, run by the founder with some help from family, friends, and colleagues. Although they had been providing services for over two years by the time I was hired to work for them, they had not yet officially ‘launched’ their company.
The Challenge
They wanted an improved website and overall online presence. The website builder they used was not user-friendly. It was also difficult to coordinate anything with their branding colors.
“You will not find anyone more dedicated and willing to personalize service. Josie will anticipate and meet your needs, while exceeding your expectations.”
— Sara Levitt, Founder, SJL Educational Consultants
The Solution
The solutions for Sara turned out to include:
Moving the website to a platform that could accommodate her future online courses.
Holding workshops with Sara and her team to help define her work, mission, and vision statements for her new website. (This is no longer a service I provide. I recommend working with a professional who is experienced in writing marketing language prior to hiring me to work on your website.)
Creating a new color palette and recreating Sara’s logo using the online tool, Canva. (I am not a graphic designer, but this was enough to move forward with the rest of the project. I recommend working with a professional who is experienced in creating branding color palettes and logos prior to hiring me to work on your website.)
The Impact
The best parts about this project are the lasting impacts for Sara and her business! To name a few:
A more cohesive look and feel to her online presence (i.e., website and LinkedIn), thanks to the new color palette.
A new client-focused Home page layout with clear calls to action.
Website content that is easier to navigate.
Before
Screen captures of the website before I began my work.
Original Home Page
Original Services Page
Original About Page
Original Contact Page
Original Testimonials Page
Branding Work
Before and After
Original Logo & Color Palette
New Logo & Color Palette
After
Screen captures of the website after moving to a new platform (CMS), revamping the content, selecting new images, etc.
Home Page
Services Page
About Page
Testimonials Page
Events Page
Contact Page
Disclaimer
The projects featured on this website serve to showcase the work completed by Bespoke Digital Solutions for our valued clients. While we strive to accurately represent the projects and outcomes, it's important to note that businesses may have made changes to their websites or operations following our collaboration. Additionally, circumstances such as business closure, rebranding, or shifts in strategy may impact the current status of the showcased businesses.
We recommend viewing these case studies as historical snapshots of our work at the time of engagement. Any subsequent changes or developments are beyond our control and do not necessarily reflect the strategies or designs implemented by Bespoke Digital Solutions.
Thank you for your understanding.