TLDR: Fresh Roots Nutrition hired Josie to streamline their website, getting improved branding, a new website, and a setup that saves the owner time every week in the process!
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Home Page | Before & After
About Page
Blog Page
Contact Page
Home Page
Booking Page
Client Introduction
Fresh Roots Nutrition is a woman-owned business based out of Concord, New Hampshire. The owner, Traci, has been a registered dietitian and nutritionist for nearly 20 years and has a solid client base.
Upon consulting with an artist about updating her logo and/or branding, she received feedback that her website could use some improvements. (That’s how we got connected.)
“OMG it's so good already!!! I have happy tears! I should have done this years ago! Thank you so much!!”
— Traci, after seeing the website framework built with her new branding colors
The Challenge
Traci had been using Wix as her website builder and appointment scheduler for quite some time, but there were some changes she knew she definitely wanted to make.
Among the challenges she faced were:
The branding was inconsistent.
There were distracting widgets on some pages.
Her fun and caring personality was not accurately reflected.
The Wix-based appointment scheduler did not connect with her HIPAA-compliant record-keeping system and required her to take manual steps for every new client.
The Solution
The solutions for Traci turned out to include:
A new color palette and new fonts to represent her brand, provided by a collaborating artist
A new website with improved navigation and without distracting widgets
Clear links to her HIPAA-compliant record-keeping system
Utilization of Wix’s blog feature to showcase Traci’s recipes, resources, and cooking videos
“It's perfect! Thank you so much. It's been wonderful working with you on this and I'm so happy with how it came out. As small business owners we wear so many hats, but this is proof sometimes we really need to have an expert help us!”
— Traci, after we launched her new website and integrated client booking system
The Impact
The best parts about this project are the lasting impacts for Traci and her business! To name a few:
Her new branding elements better reflect both Traci’s taste and her personality!
She saves time every week because she no longer has to manually create client records in her HIPAA-compliant record-keeping system!
Her clients will be able to easily find and log into their client portal!
Her clients will have a streamlined experience scheduling and managing their sessions!